Do you think that only big companies benefit from using social networks? Well think again. Marketing for home business through social media, will find your customers and meet your competitors head on. The Internet levels the playing field, so you can look like the big guys.
Choosing the Influencer Marketing Agency for your Brand
You’re Not Alone
If you are new to social marketing, don’t panic. Everybody was a rookie once and you can easily get started without getting injured along the way. The key is to focus on just a couple of platforms or networks, and then expand after you get more familiar with the social world.
My key online marketing networks for social media are Facebook, Twitter and LinkedIn. I dabble in some others like Digg, DisQus and Delicious (just a coincidence that they all start with ‘D’), but the more platforms you use, the more time you invest. Depending on your business objectives or any special marketing campaigns, you may want to branch out, but initially, keep it simple.
You can only learn by trying. I used to read obsessively about social media, social marketing, and social networking, but I didn’t really understand all of it, until I dove into Twitter and started using Facebook Pages. It will take awhile to ‘get it’, but you will.
Twitter – sometimes called a microblog, because you can only post 140 characters at a time. The idea, as with all social networks, is to connect with people and to share information or experiences. People like to share articles, blogs, reports, news, photos, and funny stories, etc. Find people to start following (many will follow you back), and at first, just listen to what they are saying. If you don’t like, or are not interested in what you hear, then you can unfollow them. It’s that easy. Find someone else, and just keep growing your network. When you are ready, start tweeting. Just do it, and be yourself. Nobody will slap your wrist if you say something wrong.
Link Shorteners – used to shrink a long, rambling URL (website address) into a shorter one that can better fit into a Twitter post (called a Tweet). When you only have 140 spaces, sharing a link to a story can take up the whole box. Link shorteners to the rescue! There are many services out there, like goo.gl, Hootsuite, TinyURL. Just do a search and try different ones out. I use a service at “Bit.ly.com”. It takes a long url, with loads of coded characters and numbers – you know the ones, and shortens them to 12 or 13 characters. Besides shortening your link, Bit.ly also tracks how many people click on your links so you can analyse what types of articles, or stories, people like to read.
Facebook – the largest social network with over 600 millions users, mostly people like you and me. I’ll assume you have a personal Facebook account, but if you don’t, get one. The best way to tap into that huge audience is to promote your business by creating a Facebook Page. It’s like having a mini-website. You have to have a personal account to create a Page, and I would recommend keeping your personal friends and family on your own personal account, and keep your business posts on your page. You don’t really want your customers to know what you had for dinner, or that you are playing Farmville.
The 3-1-1 Rule
There are some rules, etiquette and expected behaviour in the social media playground, and you’ll want to make sure you promote your online business professionally. You need to show that you are an expert in your field, a leader, and not just selling your stuff.
The basic rule for posting to any social platform is the three-one-one rule. If you are going to post information five times in a day (as an example), three of them should be adding value, sharing something. One should be something about you, or something that shows you are a person. The last one can be about your company, an offer, a promotion, etc. If you post a sales pitch four times a day, people will stop following you and find someone else.
You’ve probably heard this before, but social media is about engaging people and having conversations. Just be friendly and authentic. Nobody wants to hear from somebody that sounds like a corporation. People buy from people, but people want to be helped. They want to find solutions. They don’t want a hard sales pitch. Give them something entertaining, enlightening, or educational.
Help is Everywhere
There are so many learning resources to get more tips. Do a search for things like Facebook 101, Getting Started with Twitter, or Social Media Bootcamp. These are just some ideas. Some sites will ask you to sign up for a free course and you’ll get an email everyday or once a week to guide you through how to get started with different platforms. But remember, don’t just read them, take action and dive in.
Jump into social media, spread your wings, and have fun. Be assured your competitors are.
Social Media, online marketing, and writing are my specialties and I love helping and teaching people how to use them to make their home or small business a success.
I am a career marketer and communicator that left the corporate world to work at home and take charge of my income, my career, and my lifestyle. Now, I am an Internet Entrepreneur, and I coach and develop people to become the same. I am associated with a unique online marketing education and leadership community that helped me become successful in my home business.